Cable Television Channel 12 Aspen to Catherine Store
Government Channel 11 Aspen to Catherine Store
HD Channel 880 Aspen to Glenwood Springs
Channel 82 Glenwood Springs to Carbondale
Free Broadcast Channel 12.1
iOS and Android
Government HD Channel 881 Aspen to Glenwood Springs
GrassRoots Facts
Colorado 501(c)3 Non-profit corporation. Tax ID: 23-7206525
All contributions and underwriting are fully tax deductible.
Founded:
November, 1971; the nation’s first and oldest non-profit community access television station. Designated Government Access Provider for Pitkin County, The City of Aspen, Town of Basalt and the Town of Snowmass Village. Executive Director: John Masters
The GrassRoots Television Mission:
To provide for and nurture open communication among the citizens of the Roaring Fork Valley.
Distribution Area:
17,931 Comcast cable subscribers (35,000 + viewers) in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and unincorporated Pitkin, Eagle and Garfield Counties, Colorado. Streaming World-wide, with all programs on-demand, via Internet and mobile devices at grassrootstv.org. Free broadcast throughout the Roaring Fork, Crystal and Fryingpan River Valleys via Pitkin County Translator System.
Comcast Scientific Survey (Talmey-Drake Research) Key Findings:
62% of cable subscribers (21,700 valley residents) watch GrassRoots TV weekly.
27% of cable subscribers (9,450 valley residents) watch several times per week.
92% of cable subscribers say GrassRoots TV adds value to their cable service;
43% say it “greatly adds value;”
Demographics of Regular GrassRoots TV viewers:
53% Female 47% Male
53% are between the ages of 35 and 54. Average viewer age: 51
52% earn over $100,000 per year; 36% earn over $150,000 per year
69% college degree; 32% post-graduate study
64% are married; 15% have never been married
37% have children at home;
Average viewer has lived in the Roaring Fork Valley for 19 years:
69% live in Aspen;
82% own a home in the Roaring Fork Valley;
93% of those, it is their primary residence;
86% are registered to vote in Colorado;
63% follow politics and government actions “all the time”;
Studio Use:
1500 unique users per year (Hosts, producers, guests)
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48% Aspen residents
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14% Basalt residents
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12% Carbondale residents
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9% Snowmass Village residents
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3% Glenwood Springs residents
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14% Guests/Part Time residents
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Non-Profit Organizations Served
Arts
Anderson Ranch
Art in Snowmass
Aspen Art Museum
Aspen Chapel Gallery
Aspen Choral Society
Aspen Community Theatre
Aspen Dance Connection
Aspen Film Fest
Aspen Music Festival and School
Aspen Santa Fe Ballet
Aspen Stage
Aspen Writer's Foundation
Carbondale Center for Arts and Humanities
Celebrate the Beat
Hudson Reed Ensemble
Jazz Aspen Snowmass
Palm Beach Drama Works
Red Brick Council for the Arts
Smithsonian American Art Museum
Theatre Aspen
Theatre Masters
Thunder River Theater
Wheeler Opera House
Wyly Community Art Center
Educational/Science
Aspen Center for Physics
Aspen High School
Aspen Middle School
Aspen School District
Aspen Science Center
Carbondale Community School
Colorado Mountain College
COMPASS
Spellbinders
True Media Foundation
University of Chicago
University of Colorado
Community Services
Access Roaring Fork
ACRA
Aspen Animal Shelter
Aspen Buddy Program
Aspen Hall of Fame
Aspen Historical Society
Aspen Institute
Aspen Police Department
Aspen Public Radio
Aspen Recreation Center
Aspen Rotory Club
Aspen Rugby Football Club
Aspen Sister Cities
Aspen Valley Community Foundation
Aspen Valley Ski Club
Aspen Youth Center
Carbondale Chamber
Car-to-Go: City of Aspen
Christian Science Society
Colorado Association of Ski Towns
Cross Roads Church
Friends of New Orleans
Institute for Civic Achievement
Jewish Resource Center
KDNK
Pitkin County Democrats
Pitkin County Library
Pitkin County Republican Party
Powder to the People
Roaring Fork Leadership
Roaring Fork Transit Agency
Roaring Fork Veteran's History Project
Snowmass Village Rotary
St. Benedicts’ Monastery
The Movement of Spiritual Awareness
Trashmasters
United Jewish Appeal
Western Colorado Resource Group
Woody Creek Caucus
Environmental
AREDAY
Aspen Center for Environ. Studies
Aspen Global Change Institute
Central Rocky Mtn Permaculture
Circle of Blue
Colorado River Water Cons. Dist
CORE
For the Forest
Independence Pass Foundation
Roaring Fork Conservancy
Rocky Mountain Institute
Slow Money Alliance
Solar Energy International
Sustainable Settings
Wilderness Workshop
Health and Human Services
Aspen Bariloche Medical
Foundation
Aspen Camp School for the Deaf
Aspen Cancer Center
Aspen Center for Integral Health
Aspen Counseling Center
Aspen Sports Medicine Foundation
Aspen Valley Hospital
Aspen Valley Medical Fnd
Aspen Youth Experience
Biochemical Research Foundation
Cancer Survivor Center
Catholic Charities
Challenge Aspen
Children's Hospital
Chris Klug Foundation
Colorado Chapter Natl MS Society
Community Health Services
Given Institute
Kids First
MD Anderson Cancer Center
Pathfinders
Pitkin Senior Council
Shining Stars
Susan G. Komen Breast Cancer
Valley Partnership for Drug Prevention