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GrassRoots Facts

Colorado 501(c)3 Non-profit corporation.  Tax ID: 23-7206525

All contributions and underwriting are fully tax deductible.



November, 1971; the nation’s first and oldest non-profit community access television station.  Designated Government Access Provider for Pitkin County, The City of Aspen, Town of Basalt and the Town of Snowmass Village.  Executive Director: John Masters


The GrassRoots Television Mission:

To provide for and nurture open communication among the citizens of the Roaring Fork Valley.


Distribution Area:

17,931 Comcast cable subscribers (35,000 + viewers) in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and unincorporated Pitkin, Eagle and Garfield Counties, Colorado.  Streaming World-wide, with all programs on-demand, via Internet and mobile devices at  Free broadcast throughout the Roaring Fork, Crystal and Fryingpan River Valleys via Pitkin County Translator System.


Comcast Scientific Survey (Talmey-Drake Research) Key Findings:

            62% of cable subscribers (21,700 valley residents) watch GrassRoots TV weekly. 

            27% of cable subscribers (9,450 valley residents) watch several times per week.

            92% of cable subscribers say GrassRoots TV adds value to their cable service;

            43% say it “greatly adds value;”


Demographics of Regular GrassRoots TV viewers:

            53% Female      47% Male

            53% are between the ages of 35 and 54. Average viewer age: 51

            52% earn over $100,000 per year; 36% earn over $150,000 per year

            69% college degree; 32% post-graduate study

            64% are married; 15% have never been married

            37% have children at home;

            Average viewer has lived in the Roaring Fork Valley for 19 years:

            69% live in Aspen;

            82% own a home in the Roaring Fork Valley;

                        93% of those, it is their primary residence;        

            86% are registered to vote in Colorado;

            63% follow politics and government actions “all the time”;


Studio Use:

1500 unique users per year (Hosts, producers, guests)

  • 48%  Aspen residents

  • 14%  Basalt residents

  • 12%  Carbondale residents

  •   9%  Snowmass Village residents

  •   3%  Glenwood Springs residents

  • 14%  Guests/Part Time residents







Non-Profit Organizations Served


Anderson Ranch

Art in Snowmass

Aspen Art Museum

Aspen Chapel Gallery

Aspen Choral Society

Aspen Community Theatre

Aspen Dance Connection

Aspen Film Fest

Aspen Music Festival and School

Aspen Santa Fe Ballet

Aspen Stage

Aspen Writer's Foundation

Carbondale Center for Arts and Humanities

Celebrate the Beat

Hudson Reed Ensemble

Jazz Aspen Snowmass

Palm Beach Drama Works

Red Brick Council for the Arts

Smithsonian American Art Museum

Theatre Aspen

Theatre Masters

Thunder River Theater

Wheeler Opera House

Wyly Community Art Center



Aspen Center for Physics

Aspen High School

Aspen Middle School

Aspen School District

Aspen Science Center

Carbondale Community School

Colorado Mountain College



True Media Foundation

University of Chicago

University of Colorado

Community Services

Access Roaring Fork


Aspen Animal Shelter

Aspen Buddy Program

Aspen Hall of Fame

Aspen Historical Society

Aspen Institute

Aspen Police Department

Aspen Public Radio

Aspen Recreation Center

Aspen Rotory Club

Aspen Rugby Football Club

Aspen Sister Cities

Aspen Valley Community Foundation

Aspen Valley Ski Club

Aspen Youth Center

Carbondale Chamber

Car-to-Go: City of Aspen

Christian Science Society

Colorado Association of Ski Towns

Cross Roads Church

Friends of New Orleans

Institute for Civic Achievement

Jewish Resource Center


Pitkin County Democrats

Pitkin County Library

Pitkin County Republican Party

Powder to the People

Roaring Fork Leadership

Roaring Fork Transit Agency

Roaring Fork Veteran's History Project

Snowmass Village Rotary

St. Benedicts’ Monastery

The Movement of Spiritual  Awareness


United Jewish Appeal

Western Colorado Resource Group

Woody Creek Caucus



Aspen Center for Environ. Studies

Aspen Global Change Institute

Central Rocky Mtn Permaculture

Circle of Blue

Colorado River Water Cons. Dist


For the Forest

Independence Pass Foundation

Roaring Fork Conservancy

Rocky Mountain Institute

Slow Money Alliance

Solar Energy International

Sustainable Settings

Wilderness Workshop


Health and Human Services

Aspen Bariloche Medical


Aspen Camp School for the Deaf

Aspen Cancer Center

Aspen Center for Integral Health

Aspen Counseling Center

Aspen Sports Medicine Foundation

Aspen Valley Hospital

Aspen Valley Medical Fnd

Aspen Youth Experience

Biochemical Research Foundation

Cancer Survivor Center

Catholic Charities

Challenge Aspen

Children's Hospital

Chris Klug Foundation

Colorado Chapter Natl MS Society

Community Health Services

Given Institute

Kids First

MD Anderson Cancer Center


Pitkin Senior Council

Shining Stars

Susan G. Komen Breast Cancer

Valley Partnership for Drug Prevention

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