Colorado 501(c)3 Non-profit corporation.  Tax ID: 23-7206525

All contributions and underwriting are fully tax deductible.

Founded:

November, 1971; the nation’s first and oldest non-profit community access television station.  Designated Government Access Provider for Pitkin County, The City of Aspen, Town of Basalt and the Town of Snowmass Village.  Executive Director: John Masters

The GrassRoots Television Mission:

To provide for and nurture open communication among the citizens of the Roaring Fork Valley.

Distribution Area:

17,931 Comcast cable subscribers (35,000 + viewers) in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and unincorporated Pitkin, Eagle and Garfield Counties, Colorado.  Streaming World-wide, with all programs on-demand, via Internet and mobile devices at grassrootstv.org.  Free broadcast throughout the Roaring Fork, Crystal and Fryingpan River Valleys via Pitkin County Translator System.

Comcast Scientific Survey (Talmey-Drake Research) Key Findings:

            62% of cable subscribers (21,700 valley residents) watch GrassRoots TV weekly. 

            27% of cable subscribers (9,450 valley residents) watch several times per week.

            92% of cable subscribers say GrassRoots TV adds value to their cable service;

            43% say it “greatly adds value;”

Demographics of Regular GrassRoots TV viewers:

            53% Female      47% Male

            53% are between the ages of 35 and 54. Average viewer age: 51

            52% earn over $100,000 per year; 36% earn over $150,000 per year

            69% college degree; 32% post-graduate study

            64% are married; 15% have never been married

            37% have children at home;

            Average viewer has lived in the Roaring Fork Valley for 19 years:

            69% live in Aspen;

            82% own a home in the Roaring Fork Valley;

                        93% of those, it is their primary residence;        

            86% are registered to vote in Colorado;

            63% follow politics and government actions “all the time”;

Studio Use:

1500 unique users per year (Hosts, producers, guests)

• 48%  Aspen residents

• 14%  Basalt residents

• 12%  Carbondale residents

•   9%  Snowmass Village residents

•   3%  Glenwood Springs residents

• 14%  Guests/Part Time residents

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