Press Releases 2006 > View All Releases
> May 24, 2006 - Survey Shows

SURVEY SHOWS GRASSROOTS TV IS HIGH VALUE TO LOCAL VIEWERS
Remarkable 62% watch regularly; 91% say channel 12 adds value to cable service.

ASPEN, CO – In a recent scientific, public opinion survey conducted by Talmey-Drake Research Strategy, Inc., GrassRoots TV 12, the nation’s first community access television station celebrating its 35th anniversary, confirmed anecdotal evidence that it is the station watched and valued by locals.

“What we believed to be true actually is true,” said John Masters, executive director at GrassRoots TV.  “GrassRoots TV adds an integral value to the fabric of this community.  The demographic results showed that our best and most reliable viewers are financially stable, educated locals who are politically active and who watch what they think is important on television.  We hear from our community producers that people are watching, but until now we had no measurement to prove it. 

The survey shows that 62% of cable subscribers are watching at least once a week, and talking about the programming they watch.  These results are an important affirmation of our mission and prove that television can be relevant and valuable if the program content is created by the citizens themselves.  This survey is a big pay-off for GrassRoots TV’s strategic efforts and the efforts of thousands of local citizens who have used the channel over the last few years.  That’s both very exciting and very useful to fulfilling our future goals.”

GrassRoots TV commissioned the survey with Comcast Cable to evaluate its awareness  or perception in the market, to assess its local audience share and viewing habits, to measure programming preferences among viewers, and to determine the awareness of the production availability at Aspen’s only community access station. 

The survey also showed that 91% of viewers say GrassRoots TV adds value to their cable service which is an unusually high sense of value for a public access channel.

The demographics of GrassRoots TV viewers includes 83% locals who have had a primary residence in the valley for 6-40 years, are married professionals without children (60%), own their own home (79%), are 35-64 years old (65%), and the majority earn over $50,000 annually while a third earn $100,000.  While the survey showed that GrassRoots TV is the local’s station, it also showed that Plum TV, not a public access station but also in Aspen, has programming geared toward visitors. 

(click here to continue)

next release >