You Can Have:

- Logo
- Still photos
- Video of a business location or service activity
- Contact information, location, phone number, and website
- Established business slogan or tag line
“One Name, One Team, One Focus, …You” – Chaffin & Light
- A business purpose
“To deliver extraordinary healthcare in an environment of excellence, compassion, and trust.” - AVH
- Objective substantiated fact about your business
“We carry K2 skis”
- Viewers don’t like to be pitched; they feel affection for your support

Approved Examples:

“The Locals Show is brought to you in part by Hair Brainz.  Hair Brainz is located on Main Street in Downtown Aspen.  Their phone number is 925-XXXX.”

“Jake’s Journal is presented by Cracks and Racks, Cracks and Racks supports the Susan G. Koman Foundation.”

You Cannot Have:

- A Call To Action
“Come over to see our selection!”
- Price or value information
“For only $9.99 but a $23.45 value”
- Unsubstantiated superlative descriptions or qualitative claims
“the strongest building ever built”
- Direct comparisons with other companies, their products and services
- All verbal information must be factual

Not Approved Examples

“Call Chip at 925- XXXX down at Zebra’s Paintings for the lowest prices in the valley, even lower than Lowe’s”

“Wendy from PreTent would like you to check out her website at wendy@preTent.com”

For some creative examples please contact: info@grassrootstv.org