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GrassRoots TV12 Medla Kit
Click here to download a printable version of the GrassRoots TV12 Media Kit
Meet the GrassRoots TV12 Viewer:
62% Watch GrassRoots TV regularly (every week)
53% Female, 47% Male
53% Between the age of 35 and 54
52% Earn over $100,000 yr : 36% earn over $150,000 yr
69% College degree; 32% post-graduate study
64% Married; 15% never married
37% Have children at home
51% Have lived in the valley for 6 + years
69% Live in the City of Aspen;
82% Own a home in the Roaring Fork Valley;
-93% Of those, it’s their primary residence;
84% Are registered to vote in Colorado
63% Follow politics and government actions “all the time”
*From a Talmey-Drake Research & Strategy Survey, March 2006
Distribution via Comcast Cable:
- 10,000 Local Cable Households between Aspen & Carbondale
-
17,000 Local Cable Viewers
- 25,000 Guest Pillows in Aspen & Snowmass
- Broadcast over Pitkin Co. translator system
- Live web streaming on www.grassrootstv.org
Market Demographics:
| |
Pitkin County |
Aspen |
Snowmass Village |
Basalt |
Carbondale |
| Est. Population |
|
6,439 |
2,320 |
2,937 |
5,577 |
| Median Age |
|
36.7 |
37.3 |
34.4 |
30.9 |
| Median Household Income |
$59,375 |
$53,750 |
$57,059 |
$67,200 |
52,429 |
| Median House Value |
$4,140, 702 ** |
$4,140,
702 ** |
$4,544,455 ** |
$417,400 |
$237,700 |
| Bachelor's Degree |
57.10% |
60.60% |
56.90% |
49.90% |
27.20% |
| Graduate Degree |
17% |
17.60% |
14.50% |
13.50% |
7% |
** Pitkin County Assessor's Office, 2007
*All data is from U.S Census Bureau, Census 2000
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