Watch GrassRoots: 

On demand on GrassRootsTV.org.  Cable Channel 12 from Aspen to Catherine Store, Channel 82 in Carbondale and Basalt.  Free Broadcast throughout the Roaring Fork Valley.

Meet The GrassRoots Community Network Viewer *

  1. 62% Watch GrassRoots TV regularly (every week)
  2. 53% Female 47% Male
  3. 53% Between the age of 35 and 54
  4. 52% Earn over $100,000 yr ; 36% earn over $150,000 yr
  5. 69% College degree; 32% post-graduate study
  6. 64% Married; 15% never married
  7. 37% Have children at home;
  8. 51% Have lived in the valley for 6 + years
  9. 69% Live in the City of Aspen;
  10. 82% Own a home in the Roaring Fork Valley;
  11.         -93% Of those, it’s their primary residence;
  12. 84% Are registered to vote in Colorado
  13. 63% Follow politics and government actions “all the time”
  14. *From a Talmey-Drake Research & Strategy Survey of local Comcast cable viewers

Distribution via Comcast Cable

  1. 10,000 Local Cable Households between Aspen & Carbondale
  2. 17,000 Local Cable Viewers
  3. 25,000 Guest Pillows in Aspen & Snowmass
  4. Broadcast over Pitkin Co. translator system
  5. Live web streaming on www.grassrootstv.org
  6. Video Now with GrassRoots Video Now: http://vod.grassrootstv.org

Market Demographics *
Variables Pitkin County Aspen Snowmass Village Basalt Carbondale
Est. Population 16,257 6,439 2,320 2,937 5,577
Median Age 38.4 36.7 37.3 34.4 30.9
Median Household Income $59,375 $53,750 $57,059 $67,200 $52,429
Median House Value $4,140,702** $4,922,944** $4,544,455** $417,400 $237,700
Bachelor's Degree 57.10% 60.60% 56.90% 49.90% 27.20%
Graduate Degree 17% 17.60% 14.50% 13.50% 7%

**Pitkin County Assessor’s Office 2007
* All data is from U.S Census Bureau, Census 2000