Connect with the Locals
Meet The GrassRoots TV Viewer *
- 62% Watch GrassRoots TV regularly (every week)
- 53% Female 47% Male
- 53% Between the age of 35 and 54
- 52% Earn over $100,000 yr ; 36% earn over $150,000 yr
- 69% College degree; 32% post-graduate study
- 64% Married; 15% never married
- 37% Have children at home;
- 51% Have lived in the valley for 6 + years
- 69% Live in the City of Aspen;
- 82% Own a home in the Roaring Fork Valley;
- -93% Of those, it’s their primary residence;
- 84% Are registered to vote in Colorado
- 63% Follow politics and government actions “all the time”
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*From a Talmey-Drake Research & Strategy Survey of local Comcast cable viewers
Distribution via Comcast Cable
- 10,000 Local Cable Households between Aspen & Carbondale
- 17,000 Local Cable Viewers
- 25,000 Guest Pillows in Aspen & Snowmass
- Broadcast over Pitkin Co. translator system
- Live web streaming on www.grassrootstv.org
- Video Now with GrassRoots Video Now: http://vod.grassrootstv.org
| Variables | Pitkin County | Aspen | Snowmass Village | Basalt | Carbondale |
|---|---|---|---|---|---|
| Est. Population | 16,257 | 6,439 | 2,320 | 2,937 | 5,577 |
| Median Age | 38.4 | 36.7 | 37.3 | 34.4 | 30.9 |
| Median Household Income | $59,375 | $53,750 | $57,059 | $67,200 | $52,429 |
| Median House Value | $4,140,702** | $4,922,944** | $4,544,455** | $417,400 | $237,700 |
| Bachelor's Degree | 57.10% | 60.60% | 56.90% | 49.90% | 27.20% |
| Graduate Degree | 17% | 17.60% | 14.50% | 13.50% | 7% |
**Pitkin County Assessor’s Office 2007
* All data is from U.S Census Bureau, Census 2000
